For cooks who are done waiting for someone else to decide what they’re worth
You already know how to cook. That was never the problem.
In 90 minutes I’ll build you the exact plan to land your first paying private chef client in 60 days — priced for your city, with the outreach already written for you.
- No restaurant, no following, and no ad spend required
- Built for your zip code, not generic advice
- You leave with a written plan, not a pep talk
Secure checkout · Only 4 calls a week
Why good cooks stay stuck
- 01
You’re looking for clients where they aren’t
Private chef clients don’t post jobs. They ask their realtor, their neighbor, their interior designer. If you don’t know which eight local people to talk to, you can cook like a god and still have an empty calendar.
- 02
You’re guessing at your price
Guess low and you resent every event. Guess high with no proof and you never hear back. There is an actual number for your market and your skill level, and you can’t find it on Reddit.
- 03
You’re waiting until everything is “set up”
The LLC, the insurance, the logo, the website — none of it books a client. Cooks spend six months building a business that has never once been asked to feed anyone. The order is backwards, and it’s why most people quit before they start.
None of these are cooking problems.
That’s the good news.
The First Client Blueprint
One 90-minute call. You leave knowing your price, your first ten leads by name, and what to do Monday morning.
- Pre-call market audit — I research your metro before we ever speak: what private chefs near you charge, who the referral players are, and where the gaps sit.$200
- 90-minute 1:1 Blueprint call on Google Meet — recorded, yours to keep forever.$750
- Your pricing model, built live on the call — per-person rate, event minimum, and the exact number of clients it takes to replace your current income. We do the math together on screen.$250
- Your First Ten — a named list of the specific people and businesses in your city to contact first, in priority order.$300
- Outreach scripts, written for you — the referral-partner message, the follow-up, and the "what do you charge?" reply that doesn’t scare people off.$150
- Your written 60-Day Blueprint, delivered within 48 hours — every step, in order, with dates.$200
$397
One event at $1,200 pays for this three times over.
Most people book their first one inside 60 days.
Secure checkout · Only 4 calls a week
The “Walk Away With It Anyway” Guarantee
If you get to the end of our 90 minutes and you don’t have a clearer, more specific plan than anything you’ve found for free — tell me before you leave the call and I’ll refund the entire $397 on the spot.
You keep the recording. You keep the written Blueprint. You keep the pricing model and the outreach scripts.
I’d rather eat the fee than have you tell someone I wasted your afternoon.
This call is not for everyone.
Book the call if:
- You can already cook at a level people would pay for — line cook, sous, chef, or a serious home cook who’s been paid at least once
- You want your first paying client inside 60 days, not "eventually"
- You have 5+ hours a week to actually do the work between now and then
- You’re willing to charge real money and hear "no" a few times on the way
Don’t book the call if:
- You want clients to arrive without you contacting anyone
- You’re looking to improve your cooking technique — I don’t teach cooking
- You want to open a restaurant or a food truck
- You want someone to build the whole business for you while you watch
- $397 is money you don’t have. Go earn it first, then come back. I’m not going anywhere.
I take four of these a week. I’d rather leave a slot empty than fill it with the wrong person.
What happens after you book.
- 01
Today
You pay $397 and pick your time. Calls run within 14 days of booking.
- 02
Before the call
You fill out a 10-minute intake. I use it to research your metro so we don’t spend our 90 minutes on questions I could have answered myself.
- 03
The call
90 minutes on Google Meet, recorded. We build your price, name your first ten leads, and sequence your next 60 days.
- 04
Within 48 hours
Your written Blueprint lands in your inbox. Scripts included. You start Monday.
From someone else’s kitchen to my own name on the business.
BALLYMALOE COOKERY SCHOOL, CO. CORK — 2018
01 / BALLYMALOEIn 2018, I sold everything I owned to learn this.
Twelve weeks at Ballymaloe Cookery School in Co. Cork, Ireland, under Darina Allen, Rory O’Connell and Rachel Allen. I sold what I had to be there. It wasn’t a hobby and it wasn’t a holiday. It was the whole bet, and I made it before I had any idea how I’d earn it back.
BANQUET KITCHEN — SOMEONE ELSE’S NAME ON THE BUILDING
02 / THE GRINDThen I did exactly what you’re supposed to do.
Banquet chef at a AAA Four Diamond resort. I gave that kitchen everything I had — my hours, my standards, my weekends, my body. The food was good. The business was good. It just wasn’t mine. Every plate I sent made money for someone whose name was on the building, and my cheque never once matched what I was actually worth. If that’s where you’re standing right now, I know exactly what it feels like.
PRIVATE CHEF, DALLAS–FORT WORTH — 2019 TO NOW
03 / PRIVATE CHEFSo I built my own.
No restaurant, no investor, no permission. My highest-paying client paid me $875 a week — my food, my terms, in their kitchen. That’s not a private jet. It’s the difference between resenting your job and running your own life, and it came from one relationship I built on purpose. That business still runs today. It’s the thing I’m going to teach you to build.
Questions people actually ask.
YouTube tells you private chefs charge $75–150 a head. It can’t tell you what YOU should charge in YOUR city with YOUR resume, or which eight people near you to contact first. Generic is free. Specific costs $397.
Get the list I’d hand you on the call.
The Referral Eight — the eight kinds of people who already know someone who needs a private chef, and the exact first message to send each one. One page. Read it tonight, send two messages tomorrow. It’s part of what the $397 call covers. This piece I’ll just give you.
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Sixty days from now you’ll either have a paying client or the same story.
Ninety minutes. A price that’s actually yours.
Ten names to contact. A plan with dates on it.
Secure checkout · Full refund if you don’t leave with a clearer plan